Olina (“we,” “us,” or “our”) is committed to protecting the privacy of our customers (“you” or “your”) and adhering to the Google API Services User Data Policy, including the Limited Use requirements. This privacy policy explains how we collect, use, and disclose personal information through our website and services. Our services are designed to empower e-commerce businesses and advertisers by offering dynamic solutions based on comprehensive data analysis. Our platform caters to the needs of e-commerce platforms, digital marketers, and business owners seeking to optimize their marketing campaigns and financial strategies. This policy applies to all interactions with Olina, whether through our website, applications, services, or customer support channels.
By accessing or using Olina’s services, website, or applications, you acknowledge that you have read, understood, and consent to the collection, use, and sharing of your information as described in this Privacy Policy.
Contact Information: We collect your name and email address when you sign up for our waitlist or contact us.
Business and Financial Information: In addition to contact information, we collect detailed business and financial data essential for assessing your eligibility for Olina’s funding services. This includes, but is not limited to, your marketing spend across various platforms, sales revenue, conversion rates, and other pertinent financial metrics that help us tailor our funding offers to your specific needs.
Advertising Campaign Data: We collect data from various platforms, including Google Ads and others we may integrate with in the future, to analyze and optimize your advertising campaigns.
Integrated Platform Data: We seamlessly integrate with a range of platforms, such as Shopify and Stripe, to gather comprehensive performance data. This integration allows us to analyze your business operations holistically, ensuring that our funding decisions are informed and aligned with your business goals.
Information from Internal Tools: We also collect information about internal tools used by our partner companies that we integrate with, such as performance data and customer information.
Cookies and Tracking Technologies We use cookies and similar tracking technologies to improve our services, analyze website performance, and personalize user experiences.
Types of Cookies We Use:
Essential Cookies: Necessary for site functionality and security.
Analytics Cookies: Help us understand user interactions and improve service performance.
Marketing Cookies: Used to deliver relevant ads and measure campaign effectiveness.
We process your personal data under different legal bases depending on the specific purpose of collection and use:
Contractual Necessity: Processing of financial data, such as transaction details and funding assessments, is required to fulfill agreements with our customers.
Legitimate Interests: We analyze advertising campaigns and business performance metrics to optimize funding allocations, ensuring our services remain efficient and beneficial to users. This analysis balances our interests with your privacy rights.